The Leadership Signal Scorecard

Benchmark your visibility. Amplify your influence. Lead with trust.

Every CEO has a signal. Some broadcast clarity, others create confusion.
Your leadership voice shapes how investors, employees, and the market perceive your credibility. But in today’s noisy digital landscape, even great leaders struggle to be seen, heard, and trusted at scale.

The Leadership Signal Scorecard is a 5-minute diagnostic designed for CEOs and Founders who want to understand how visible and trusted their leadership signal really is.

In just 10 questions, you’ll:

_{a. Benchmark the strength of your leadership visibility against other CEOs}

_{b. Identify where your presence is building confidence or creating disconnect}

_{c. Receive strategic next steps to move from Fog to Fire, where your voice fuels alignment, trust, and growth}

How It Works

_1._{Answer 10 questions}_{about your visibility, consistency, and leadership communication.}

_2._{Receive your Leadership Signal Score}_{benchmarked against our CEO database.}

_3._{Get your personalized briefing}_{with tailored next steps to elevate your leadership signal and scale trust.}

Your results will also unlock a short email series sharing practical ides to trusted leadership brands that drive business performance.

Your Results Framework

When complete, you’ll receive your score in one of three zones:

1. Echo Signal: Your leadership signal is inconsistent or unclear. Your message isn’t reaching those who need to hear it most.

2. Active Signal: You’re visible but not yet scaling trust. Your signal is present but lacks rhythm and focus.

3. Trusted Signal: Your visibility reflects your leadership strength. You’re shaping the narrative and leading with credibility.

Each result includes strategic next steps designed to elevate your leadership presence immediately.

Take the Leadership Signal Scorecard

It takes less than 5 minutes and gives you a clarity boost that could redefine how you lead in public.
Discover where your leadership signal stands today, and what to do next.

Start the Scorecard Below (No cost. Immediate results.)

1. When you Google yourself, what do you find? *

Random, outdated results and some I’d rather not see.

A mix of relevant content, but it doesn’t capture who I am now.

A clear, consistent representation that matches my current leadership voice.

2. How clear is your leadership messaging across platforms? *

Inconsistent, different platforms tell different stories.

Fairly consistent, but needs refining to better connect with my audience.

Crystal clear, unified voice across all channels.

3. When new business opportunities come your way… *

They’re often off-target or misaligned with my goals.

They’re generally relevant, but not always the ideal ones.

They’re spot-on because my positioning attracts exactly what I want.

4. How confident are you in your leadership branding strategy? *

I don’t really have one. I post or update when I remember.

I have one, but I’m not sure I’m executing it as well as I could.

I have a clear, documented strategy and follow it consistently.

5. How much are you leveraging your own perspective and expertise in your content? *

Rarely or never. I’m too busy or unsure where to start.

Occasionally. I share insights but know I could do more.

Regularly. I create and share content that builds authority and trust.

6. How do you feel about your visibility to key stakeholders? *

Invisible: they wouldn’t know what I stand for without meeting me.

Known: but my message could resonate deeper and faster.

Highly visible: they know my expertise before we even meet.

7. What’s your current approach to sharing your perspectives online? *

I haven’t really found my voice. I have a Linked In profile and I don't really spend much time on engaging.

I know my platform and have a voice, but it could be sharper and more emotionally engaging.

I share my perspectives powerfully, and consistently, with clear positioning and impact.

8. When hiring digital experts or trying to leverage my internal team... *

They don't "get" me, or are concerned about quantity of content over the depth of sharing my perspectives.

My internal team is helping me, but they are focused on coprorate messaging and not leveraging my leadership brand.

My internal team and I are fully engaged, but when business priorities take hold we move this effort to the side, so consistency can be an issue.

9. How do you measure success in your visibility efforts? *

I don’t measure, I just hope something works.

I track certain indicators like inquiries, introductions, or opportunities.

I have clear KPIs tied to my visibility strategy and review them regularly.

10. What’s your primary feeling about your current visibility? *

Frustrated: I know it’s holding me back but I don’t know what to do.

Motivated: I’m ready to take action.

Confident: It’s strong, but I’d love to make it better.

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